THE WHAT? Olay has broken into the minimal beauty category with a new 3-in-1 cleansing pad that it is describing as ‘a new way to wash your face’ and promises to cleanse, tone and refresh in one simple step.
THE DETAILS Some 10 years in development, the Procter & Gamble-owned brand’s water-activated cleanser is available in three varieties: vitamin C, hyaluronic and retinol. Sold in a dry format, the melts comprise squares formed from threads, which dissolve on contact with water to form a lather.
THE WHY? The brand set out to create a cleanser that is suitable for all skin types, providing a deep clean, according to a report published by WWD. Olay’s Instagram feed boldy promises this launch will revolutionise the cleanser game. Although it’s not mentioned by either the brand or WWD, the format is well suited to minimising plastic packaging.
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
