THE WHAT? ID Logistics has announced a new partnership with Wella Company. The contract logistics firm will lead logistics activities for the hair care brand in Brazil with a new national distribution center.
THE DETAILS The 12,000m2 facility is located in Extrema, Minas Gerais – close to the countries main commercial hubs and therefore strengthens national distribution to different channels. Operational 24 hours a day, it can handle some 110,000 parcels per month and is managed by a Control Tower, optimizing delivery routes and tracking deliveries to their destination.
THE WHY? Nathalie De Gouveia, Chairman of Wella Company in Brazil, explains, “This year we are celebrating 70 years of business and innovation in Brazil. The opening of Wella Company’s first distribution center in Brazil marks another important milestone in our quest for independence and reflects our commitment to raising the standards of the hair care industry. It is also an opportunity for us to strengthen our presence as a leader in the Brazilian professional market.”
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
