THE WHAT? Dove is claiming to be the first brand to commit to never using AI to represent real people in its advertising materials. The Unilever-owned brand has challenged society, media and the beauty industry to widen representation and be transparent about digital distortion.
THE DETAILS Dove’s research reveals that artificial intelligence is one of the biggest threats to the representation of real beauty. Its latest campaign, The Code, reflects the impact of AI on beauty and sheds light on the importance of women having the power to see real beauty reflected in new and emerging media.
THE WHY? With some 90 percent of the content online expected to be AI-generated by 2025, the rise of AI is a threat to women’s wellbeing, the brand said.
Alessandro Manfredi, Chief Marketing Officer, Dove, explains, “At Dove, we seek a future in which women get to decide and declare what real beauty looks like – not algorithms. As we navigate the opportunities and challenges that come with new and emerging technology, we remain committed to protect, celebrate, and champion Real Beauty. Pledging to never use AI in our communications is just one step. We will not stop until beauty is a source of happiness, not anxiety, for every woman and girl.”
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
