THE WHAT? Unilever has signed a multi-brand partnership with Conmebol for the 2024 Copa America. The deal will see Axe, Degree, Dove and Dove Men+Care named official sponsors of the US tournament.
THE DETAILS According to a report published by Sports Industry, the tournament takes place across 14 cities across the US and Unilever’s personal care brands will launch activations inside and outside stadiums around matches.
THE WHY? Fabian Garcia, Personal Care President, Unilever, told Sports Industry, “This is a significant opportunity to engage a growing audience of soccer fans, demonstrate relevance, and build brand power whole promoting sports for future generations of athletes.”
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
