THE WHAT? Superdrug has unveiled Princess Andre as the new face of its popular and affordable own-brand cosmetics line, Studio London. The social media influencer and beauty enthusiast will collaborate closely with the brand on several fronts, including product development and promotional activities.
THE DETAILS Princess Andre will play a pivotal role in shaping the future of Studio London by contributing to the development of new products and starring in marketing campaigns across retail stores and digital platforms. Her involvement is set to enhance the brand’s visibility and appeal, particularly through social media content and appearances at major events.
THE WHY? Aligning with Studio London’s ethos of fostering creativity and accessibility, Princess Andre emerged as the ideal ambassador. Her organic rise as a content creator and her resonance with the beauty community make her a fitting representative for the brand. Additionally, Princess will extend her influence to Superdrug’s Mine body-mists and an upcoming teen skincare range.
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
