THE WHAT? Sol de Janeiro has launched its Rio Radiance SPF 50 Sunscreen Collection, stepping into the sun care market with Sofia Richie Grainge headlining the campaign. The collection aims to offer diverse sun protection solutions that nourish the skin and provide a radiant finish, featuring products like body lotion, spray, and oil tailored to different user preferences.
THE DETAILS Since its foundation in 2015, Sol de Janeiro has been celebrated for embodying the vibrant Brazilian spirit, offering a range of body, fragrance, and hair care products now expanded to include sun care. The Rio Radiance SPF 50 Sunscreen Collection promises not only broad-spectrum sun protection but also hydration and a non-greasy radiance, accompanied by a beach-inspired scent.
THE WHY? The “Sunscreen Worthy of Your Skin” campaign, led by Sofia Richie Grainge and produced in collaboration with Chandelier Creative and Photobomb, draws inspiration from retro movie trailers, featuring Richie Grainge in a humorous portrayal of a sun goddess. This initiative underlines Sol de Janeiro’s dedication to spreading joy and self-celebration through skincare, with both the brand and Richie Grainge expressing excitement about the collaboration and its alignment with their shared values of beauty and skin protection.
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
-
Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
-
Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
-
Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
-
Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
-
Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
