THE WHAT? Lynx is unveiling an innovative “Lift & Smell” feature as part of its Fine Fragrance Collection promotion in the UK, marking a novel approach to customer engagement in the toiletries market. This initiative is one aspect of a larger investment by Unilever in permanent point-of-sale displays across over 2,000 retail locations, aiming to transform how consumers interact with their deodorant products.
THE DETAILS The “Lift & Smell” testers, integrated into Lynx’s new in-store branded bay fixtures at major retailers like Tesco and Sainsbury’s, invite shoppers to directly experience the collection’s scents. This setup not only facilitates a unique interaction with the products but also aligns with the launch of the Fine Fragrance Collection, developed by renowned perfumers to attract Gen Z males by offering luxurious yet affordable scents.
THE WHY? Unilever’s extensive £1M investment into permanent point-of-sale displays across its deodorant brands, including Dove and Sure, seeks to enhance visibility and educate consumers on the benefits of their products, as part of a broader strategy to invigorate the deodorant category. Monique Rossi, Unilever’s General Manager for Deodorants in the UKI, highlights the initiative’s aim to enrich the in-store experience, leveraging the sensory appeal of personal care products to drive growth and consumer engagement in the category.
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
-
Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
-
Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
-
Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
-
Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
-
Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
