THE WHAT? Nivea Men has debuted a campaign in India for its Fresh Active Deo Roll On starring brand ambassador Ranveer Singh. The Beiersdorf-owned brand’s latest marketing material is designed to highlight the product benefits, namely lasting freshness from a single application.
THE DETAILS According to a report published by Media Brief, the Bollywood actor emphasizes the ease of integrating deodorant into a daily grooming routine with the tagline Bas Ek Roll Hi Kaafi Hai.
THE WHY? Geetika Mehta, Managing Director at NIVEA India, told Media Brief, “The Nivea Men Fresh Active Deo Roll On stems from our deep understanding of the modern man’s lifestyle, where confidence and long-lasting freshness play pivotal roles. This product is not just about offering effective sweat and odor protection; it’s about empowering men to seize every moment with a reliable companion in Nivea Men Fresh Active Deo Roll On.”
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
