THE WHAT? Puig, a venerable name in the beauty and fashion industry, has introduced a new company logo that honors its storied past while looking forward to a vibrant future. This redesign, in collaboration with the French art and design agency M/M (Paris), encapsulates Puig’s dedication to creativity and its core cultural values.
THE DETAILS The logo redesign builds on the foundational work of Swiss designer Yves Zimmerman, incorporating a bespoke typeface named Paralelo. This typeface is inspired by Méridien, a 1955 creation by Adrian Frutiger, which Zimmerman initially adapted for Puig over half a century ago. Complementing this typeface is a new symbol, reflective of an infinite line of creativity inspired by a Miró painting, and subtly nodding to Puig’s 1970s logotype also crafted by Zimmerman.
THE WHY? Marc Puig, Chairman and CEO of Puig, stated that this new visual identity aims to reinforce the company’s ethos as a “Home of Creativity.” The logo is designed to reflect Puig’s dual commitment to tradition and forward-thinking innovation, serving as a beacon for its nurturing environment where brands thrive, people grow, and bold ideas are celebrated. This transformational change underscores Puig’s strategic direction, blending historical elements with modern design principles.
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
