THE WHAT? Maybelline New York has announced a new, long-term global partnership with the WHO Foundation aimed at expanding access to mental health services worldwide. This collaboration aligns with the cosmetic giant’s Brave Together program, which has set ambitious goals to support mental health initiatives globally.
THE DETAILS Under the Brave Together initiative, Maybelline New York commits to helping 10 million people receive one-on-one mental health support and pledges to donate $20 million to related causes by 2030. This partnership reflects a shared vision between Maybelline and the WHO Foundation to enhance mental health support systems, empower local NGOs, and improve health service norms globally.
THE WHY? Since its inception in 2020, Brave Together has already facilitated access to free professional mental health support for over 1.65 million people across 34 countries. With the new partnership, Maybelline New York is donating an additional $1.8 million to the WHO Foundation, aiming to reach at least 2 million more individuals by 2028.
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
