THE WHAT? Market Defense has named Vanessa Kuykendall to the role of Chief Engagement Officer. Kuykendall has previously served as COO and, in this new role, will use the firm’s data analytics to gain insights into customer preferences, behaviors and trends to drive sales.
THE DETAILS Vanessa’s extensive background in beauty includes leadership roles in sales, training, and merchandising at renowned companies such as The Body Shop, MAC Cosmetics, Estee Lauder, and Tiffany & Co. Prior to co-founding Market Defense in 2017, she led the Beauty.com business for Walgreens.
THE WHY? Brandon Pemberton, President of Market Defense, comments, “Vanessa’s exciting new role formalizes a critical component of our core value proposition. Market Defense uses its continually evolving beauty depth and expertise to surface insights and develop strategies that drive exceptional performance for beauty brands on global marketplaces.”
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
