THE WHAT? L’Oreal Paris China has partnered with McCann China and a series of celebrities to narrate the story behind the brand’s infamous slogan. The brand has also invited a series of ordinary Chinese women to share their interpretation of the ‘I’m Worth It’ tagline.
THE DETAILS According to a report published by Marketing Interactive, celebrities participating in the campaign include Gong Li, Tiffany Tang, Ju Xiaowen and Naran. The campaign comprises a series of posters and short films that will be released over time.
THE WHY? Lily Li, DMI General Manager, L’Oreal Paris China, told Marketing Interactive, “I’m Worth It has become an enduring part of public discourse, evoking the collective contemplation of self-worth. This statement embodies the core values that L’Oreal Paris has consistently upheld throughout its journey.
“Through this initiative, we aim to revisit the various transformations of women’s roles in society since the inception of I’m Worth It and hope to encourage more Chinses women to confidently affirm their own belief in I’m Worth It.”
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
-
Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
-
Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
-
Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
-
Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
-
Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
