THE WHAT? L’Oréal has reaffirmed its commitment to promoting only age-appropriate skincare products for children, emphasizing that the primary focus should be on basic hygiene, personal care, and specific skin conditions such as eczema and acne. This approach ensures that products targeted at younger consumers prioritize essential skin health over cosmetic enhancements.
THE DETAILS The company’s product range for children includes items specifically designed to meet the delicate needs of younger skin, such as gentle cleansing, effective moisturizing, and robust sun protection. These products are carefully formulated to be suitable for children’s skin and to address common pediatric skin conditions. L’Oréal has implemented rigorous standards to ensure that all children’s products are safe and effective, aligning with their broader commitment to consumer health and safety.
THE WHY? In line with this commitment, L’Oréal has established a ‘Responsible Advertising & Marketing Communications Policy’ that prohibits targeting advertising towards children under 16 years of age across all media channels, including digital platforms and social media. The policy extends to the company’s stance on not partnering with influencers under the legal age to sign a contract, ensuring that their marketing practices reflect their ethical stance on children’s skincare.
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
