THE WHAT? Laneige, a leader in functional beauty innovations, has announced the appointment of travel creator Won Ji as the new brand ambassador for its flagship product, the Cream Skin Cerapeptide™ Refiner. Known for her popular YouTube channel ‘Won Ji’s Day’ and her engaging presence on various entertainment programs, Won Ji brings a significant following and a distinct voice to the Laneige brand.
THE DETAILS The Cream Skin Cerapeptide™ Refiner, a top seller for Laneige with over 3.9 million units sold, is celebrated for its unique formula that encapsulates a jar’s worth of cream into a toner, providing deep moisturization right from the first step of skincare. Won Ji’s collaboration with Laneige came naturally after her personal experience with the product, which she praised for its efficacy and simplicity. This partnership has led to a new slogan for Cream Skin: ‘Lazy, but not dry!’ emphasizing the product’s ease of use and exceptional moisturizing benefits.
THE WHY? Laneige’s decision to partner with Won Ji is rooted in a shared philosophy between the brand’s product attributes and Won Ji’s personal brand ethos of ‘Lazy, but not stupid’. This alignment is showcased in Laneige’s promotional strategies, which leverage Won Ji’s recommendations based on her actual product use and satisfaction. Won Ji’s endorsement extends beyond traditional uses, as she incorporates Cream Skin into her daily regimen in innovative ways, such as an overnight facial mask and a body lotion substitute.
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
-
Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
-
Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
-
Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
-
Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
-
Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
