THE WHAT? KraveBeauty is launching in bricks and mortar stores for the first time. The ‘slow skin care’ brand will hit shelves in 39 Sephora Southeast Asia locations across Malaysia, Thailand and Singapore from April.
THE DETAILS According to a report published by WWD, the brand makes its debut with 6 SKUs. As a ‘minimal’ skin care brand, Krave’s goal is to expand its presence rather than its product portfolio – and it is set to launch in Sephora branches in the Philippines, Indonesia, India, Hong Kong, Australia and New Zealand within 12 months. A US retail launch could follow.
THE WHY? Founder Liah Yoo told WWD, “Since we launched, the number two to number five top countries comprising our social media following have been users in Asian countries. I want to be the first brand that comes to mind when it comes to minimal and intentional skin care in the South Asian market, because I know those markets are very crowded and overwhelming in terms of product choice.”
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
