THE WHAT? Unilever’s K18 brand has named Simone Biles as its Brand Ambassador. The professional gymnast will front the hair care brand’s inner-strength campaign, showcasing her elevated hair care routine that promotes self expression.
THE DETAILS K18 is also excited to also partner with Biles’ longtime professional hairstylist, Jasmine Johnson, as a K18 ambassador to share the stylist’s perspective on the benefits of K18 – especially for those with texture and hair extensions.
THE WHY? The multi-year partnership woth Biles underscores K18’s commitment to prioritizing hair health from a biology-first approach, the brand said in a statement.
Suveen Sahib, Co-Founder and CEO of K18, explains further, “Simone Biles is synonymous with pushing boundaries and her impact extends far beyond her sport. As our newest brand ambassador, Simone will bring her transformative energy to K18. This partnership is a testament to resilience, the power of science in elevating self-expression, and the belief that when we tap into our inner strength, anything is possible —whether it’s a gold medal performance or transforming the future of hair care.”
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
