THE WHAT? Estée Lauder has appointed the acclaimed Korean artist IU as their first Korean Global Brand Ambassador, where she will promote their leading products like Advanced Night Repair and Double Wear. Her first promotional campaign is scheduled for April 2024, and she joins a prestigious group of existing global ambassadors.
THE DETAILS Justin Boxford, Global Brand President of Estée Lauder, expressed enthusiasm about IU’s new role, citing her extensive influence and ability to connect deeply with a global audience through her artistic endeavors and social media. He emphasized that IU’s involvement would help Estée Lauder reach new consumers, particularly in Asia and globally.
THE WHY? IU expressed her excitement about joining Estée Lauder, recognizing the brand’s iconic status and its foundation by an inspirational female leader. She is honored to align with a brand that holds significant esteem worldwide and to contribute to its legacy, paralleling her pioneering career and philanthropic efforts.
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
