Clinical aesthetics products. Is Makeup by Mario seeking a buyer?

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THE WHAT? Makeup by Mario is said to have drafted in JP Morgan to ‘explore its options’ ahead of a possible sale. The brand’s sales are thought to have been in the region of US$225 million in 2023 and it’s believed to be on course to hit sales of US$300 million this year.

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THE DETAILS According to a report published by The Business of Beauty, the brand founded by Kim Kardashian’s make-up artist, Mario Dedivanovic, was valued at more than US$200 million at its last funding round in 2023.

THE WHY? The brand is said to be mulling a sale during the second half of this year, per The Business of Beauty, presumably any sale would enable the SurrealSkin maker to expand further, if the price is right, of course.

Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.

Examples of clinical aesthetics products include:

  • Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.

  • Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.

  • Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.

  • Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.

  • Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.

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