THE WHAT? In response to rising prices, Daiso, a popular single-price store in South Korea, has become an attractive retail channel for beauty products, drawing interest from small cosmetic brands seeking to gain shelf space. The store’s success stories, such as Nature Republic and VT Cosmetics, highlight its potential as a lucrative platform for cosmetic sales in the current economic climate.
THE DETAILS Daiso has seen a surge in beauty sales, with an 85 percent increase compared to the previous year, fueled by over 250 products from 26 cosmetic brands as of the end of 2023. This growth has led to a flood of inquiries from cosmetic brands eager to secure a presence in Daiso’s beauty section, indicating its emerging role as a key retail outlet for cosmetics in South Korea.
THE WHY? Small to medium-sized cosmetic brands are launching Daiso-exclusive products and brands to capitalize on the store’s widespread popularity, especially among teenagers, due to its affordable price range and extensive network of over 1,400 stores. This strategic approach aims to enhance brand visibility and appeal to a younger demographic, leveraging Daiso’s accessible pricing and status as a cultural shopping destination.
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
