THE WHAT? Henkel and Adobe have expanded their partnership with a view to delivering personalization at scale across the German manufacturer’s global brand portfolio via the power of generative AI.
THE DETAILS Using Adobe Firefly Custom Models, Henkel will be able to train and fine tune Firefly generative AI models using its own assets to create on-brand content, accelerating content production and streamlining repetitive tasks.
Meanwhile, Adobe’s Experience Platform and Real-Time Customer Data Platform will allow the manufacturer of Schwarzkopf to leverage other generative AI capabilities to orchestrate journeys with auto-generated message variations that drive consumer engagement.
THE WHY? Michael Nilles, Chief Digital & Information Officer at Henkel, explains, “Generative AI is disrupting economy and society similar to the internet – but at lightspeed. We must adapt to and capture these new technologies early on to drive innovation and open up new opportunities for Henkel. Together with our strong partner Adobe, we will significantly advance our content and marketing workflows using responsible generative AI, innovating how we produce assets at scale and deliver personalized, omnichannel experiences.”
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
