THE WHAT? Hanni, from K-pop group NewJeans, has been announced as Gucci Beauty’s latest global brand ambassador, expanding her involvement with the brand beyond fashion to now include cosmetics. This partnership builds on her previous role as a Gucci brand ambassador since 2022, highlighting a deeper collaboration with the Italian luxury house.
THE DETAILS Gucci Beauty praised Hanni for her contribution to NewJeans’ international success and her alignment with the brand’s values, such as charisma and authenticity. The announcement was accompanied by new portraits of Hanni, showcasing her wearing various Gucci Beauty products, underlining her appeal and relevance to the brand’s core values.
THE WHY? The campaign introduced Hanni in contrasting styles, from a minimalistic look with a soft rose lipstick to a bold red ensemble with a yet-to-be-released lipstick shade, demonstrating her versatility as a fashion and beauty icon. These images serve not only to highlight Hanni’s adaptability but also to promote Gucci Beauty’s new makeup releases, further cementing her status as a global style influencer.
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
