THE WHAT? Dubai’s e-hailing taxi platform, Hala has announced Rituals Cosmetics as its first fragrance partner; the Hala fleet will be scented with the Dutch brand’s signature Amsterdam perfume, elevating the customer experience.
THE DETAILS During the initial rollout, some 1500 taxis across Dubai will carry the car fragrance, which is composed of notes Dutch tulip and Japanese yuzu.
THE WHY? Neeraj Teckchandani, CEO of Apparel Group, reveals, “This partnership reflects our strategic vision to integrate luxury and functionality, ensuring our brands play a significant role in enriching everyday experiences. By infusing Hala taxis with Rituals’ sophisticated fragrances, we are setting a new benchmark for customer experience in urban mobility. It’s an initiative that not only enhances the journey but also reinforces our commitment to innovation and excellence in the global marketplace.”
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
