THE WHAT? E-commerce giant Flipkart is aggressively targeting Tier II and III markets, seeing 1.8x growth in premium Beauty and Personal Care (BPC) product sales from these regions. The platform is leveraging technological interventions to enhance the shopping experience in fashion and lifestyle categories.
THE DETAILS Flipkart has rolled out several technological features, including Virtual Try-On, Video Commerce, and Skin Analyzers, to improve customer engagement and satisfaction. The company recently launched the second edition of Glam Up Fest 2024 in Mumbai, where Manjari Singhal, Head of Business, FMCG and General Merchandise, discussed the platform’s expansion and growth strategy.
THE WHY? Flipkart’s strategy aims to capitalize on the rising trend of premiumization in India, where consumers are increasingly seeking high-quality, self-care products. The technological advancements and targeted marketing efforts are designed to meet the evolving demands of consumers in Tier II and III cities, ensuring they have access to a premium shopping experience.
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
-
Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
-
Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
-
Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
-
Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
-
Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
