THE WHAT? As natural, clean and sustainable products take the deodorant market by storm, it’s no wonder Dove has unveiled a deodorant line it has branded ‘disruptive’ to tap into growing demand for aluminium-free, premium products.
THE DETAILS Indeed, the US aluminium-free deodorant category grew by 25.5 percent in 2023, Dove reports. The Unilever-owned brand’s Dove VitaminCare+ line is described as a ‘next-generation’ line of premium aluminium- and paraben-free stick deodorants which use Vitamin B3 to fortify the skin’s natural odour defences to deliver up to 72 hours of reliable odour protection.
The range is available across the US in six fragrance options, from Raspberry & Rose to Peaches & Shea Butter.
THE WHY? Brand Director Laura Kleffer, reveals, “Until now, there’s been a gap in the market for an aluminium-free deodorant that gives consumers more – with added vitamins, premium skin care benefits, delicious fragrances and lasting odour protection. Dove is the perfect brand to deliver on those growing consumer needs.
“We’re confident we’ve come up with a superior product too. Our consumer tests recorded extremely positive results compared with competitor brands for odour protection, skincare, sensory and premium cues.”
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
