THE WHAT? Galderma’s Cetaphil brand has launched a campaign designed to encourage men to embrace a skin care routine. The derma skin care line’s Made For Phil campaign features two videos made for social media designed to shift the dialogue on male skin care.
THE DETAILS The videos, Ceta Six Pack and CetaGrill, insert skin care into everyday male scenarios to show that skin care should never be kept secret, after research conducted by /prompt revealed that as men’s skin care usage grows, so does their desire to keep it to themselves.
THE WHY? Tara Loftis, Global President of Skin Care, Galderma, reveals, “There is a palpable surge in men’s interest in skin care and we are excited to be a part of it. Inspired by a recent organic shoutout from football rookie Xavier Legette, coupled with our brand’s natural affinity with men, we launched this campaign to foster a culture where skin care is openly embraced as part of everyday life. We are also incredibly excited that Xavier Legette will be taking part in this campaign.”
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
