THE WHAT? Beekman 1802 introduces the first vegan bio-milk for oily and combination skin, targeting Gen Z with biotech skincare innovations.
THE DETAILS After extensive research and collaboration with chemists, scientists, and biotech firms, Beekman 1802 reverse-engineered goat milk into a vegan formula that hydrates and balances oily or sensitive skin.
THE WHY? Beekman 1802’s launch campaign for the vegan Shine-Free range engages Gen Z with a creative “ALTER (v)EGO” casting call, social media influencer partnerships, and a nostalgic Chia Pet collaboration.
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
