THE WHAT? &be, the popular makeup brand created by hair and makeup artist Yusuke Kawakita, is set to release a limited-edition Pokémon collaboration collection of color-coded cosmetic sunscreens. Launching on June 1st, the collection will feature special versions of the best-selling &be UV Primer and &be Fan Sealer, available exclusively in Japan.
THE DETAILS The &be UV Primer, known for its coverage and dewy finish with over 1 million units sold, will now be available in a new color called Sky Glow, which includes light blue pearls to enhance skin clarity. The limited-edition collection will also include the &be Fan Sealer, both products featuring designs of beloved Pokémon characters such as Pikachu, Snorlax, Jigglypuff, and Eevee. The packaging is designed to show the Pokémon high-fiving, symbolizing care for everyone’s skin.
THE WHY? This collaboration celebrates the iconic Pokémon franchise, which has been adored globally since its debut in 1996. By partnering with Pokémon, &be aims to combine fun and nostalgia with effective skincare. The collection promotes the message “Be Thoughtful. High five everyone!” encouraging users to protect their skin from UV rays while enjoying the playful designs of their favorite Pokémon characters.
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
