THE WHAT? Ultra-premium skincare brand Augustinus Bader is projecting a 40% increase in sales for 2024, aiming to surpass US$130 million in revenue. Despite a general slowdown in high-end cosmetics, the brand continues to thrive, bolstered by its celebrity endorsements and loyal clientele.
THE DETAILS Co-founded by former BTG Pactual banker Charles Rosier and Professor Augustinus Bader, the brand is renowned for its luxurious product, The Rich Cream, which retails for about US$300 for a 1.7-ounce bottle at Sephora. The US market is pivotal for the brand, accounting for 60% of its sales.
THE WHY? Augustinus Bader’s impressive growth is attributed to its strong brand image and the efficacy of its products, which have garnered a devoted following among consumers. The brand’s success in maintaining demand, especially in the US, underscores its potential in the competitive luxury skincare market. Co-founder Charles Rosier indicated that while the brand is not currently seeking acquisition, they remain open to opportunities that could further accelerate growth in the future.
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
