Clinical aesthetics products. Target Unveils GenAI-Powered Store Companion to Enhance Team and Guest Experience

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THE WHAT? Target Corporation (NYSE: TGT) is set to introduce a new generative artificial intelligence (GenAI) tool named Store Companion across all its nearly 2,000 stores by August. This makes Target the first major retailer to implement such technology for its store team members nationwide.

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THE DETAILS Store Companion is a GenAI-powered chatbot designed to assist with on-the-job process questions, coach new team members, and support store operations management. Available as an app on store team members’ handheld devices, it provides immediate answers to queries like “How do I sign a guest up for a Target Circle Card?” or “How do I restart the cash register in the event of a power outage?” Target’s in-house technology team developed this tool using real frequently asked questions and process documents from its store teams. The tool is currently being piloted in about 400 stores, with plans for a full rollout by August.

THE WHY?  Brett Craig, Target’s executive vice president and chief information officer, emphasized that technology is crucial for the future of retail, aiming to make it easier for team members to perform their jobs and enhance the guest shopping experience.

Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.

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Examples of clinical aesthetics products include:

  • Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.

  • Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.

  • Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.

  • Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.

  • Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.

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