THE WHAT? Coty and Shilla Duty Free have updated their joint digital business plan with a view to beefing up their omnichannel shopping offer in travel retail. The pair will focus on digital innovation, data analytics, retailer exclusivity and regional expansion.
THE DETAILS According to a report published by Frontier, the duo will usher in Korea’s first omnichannel Super Brand Week featuring brand promotions, as well as developing online-to-offline marketing campaigns. The first will omnichannel masterclasses featuring AI-supported elements.
THE WHY? Guilhem Souche, Senior Vice President GTR at Coty told Frontier, “In the constantly evolving landscape of beauty in Travel Retail, it is crucial that Coty keeps offering unparalleled digital experiences. Shilla remains a key partner to Coty, and we are very proud that together we continue to deliver new digital initiatives and set benchmarks for today’s consumers, who are always at the heart of our business.”
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
