THE WHAT? Yellow Wood Partners LLC, a Boston-based private equity firm, announced the acquisition of Elida Beauty brands from Unilever.
THE DETAILS The Elida Beauty portfolio includes renowned consumer brands such as Q-tips®, Caress, Ponds, St. Ives, Impulse, Noxzema, Monsavon, and Timotei.
We are excited to complete this carve out with Unilever and welcome Alfie Vivian and the Elida Beauty team into the Yellow Wood family,” said Tad Yanagi, Partner at Yellow Wood Partners. “Our experience in brand building across North American and international markets will help unlock Elida’s global growth potential as a newly independent company.
THE WHY? With this acquisition, Yellow Wood’s portfolio now includes over 50 consumer brands with total retail sales of approximately US$3 billion, further solidifying its position in the beauty and personal care market.
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
