THE WHAT? Olay’s Cleansing Melts has been named the official facial cleanser for Team USA at the 2024 Paris Olympics, marking a significant milestone for the Procter & Gamble-owned skincare brand.
THE DETAILS Launched in May, Olay’s Cleansing Melts are water-activated dissolving squares available in three varieties: hyaluronic acid, vitamin C, and retinol. The Cleansing Melts are designed to offer a comprehensive yet gentle cleanse. Five prominent athletes will represent the product: track and field stars Sha’Carri Richardson and Athing Mu, soccer player Rose Lavelle, sport climber Natalia Grossman, and gymnastics gold medalist-turned-commentator Laurie Hernandez.
THE WHY? By naming Cleansing Melts as the official facial cleanser for Team USA, Olay underscores its dedication to promoting excellence and diversity in both sports and skincare.
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
