THE WHAT? Oriflame is hoping to appeal to India’s next generation of shoppers with a strategic initiative that is designed to target the country’s youth through an emphasis on both wellbeing and micro-entrepreneurship.
THE DETAILS According to a report published by Storyboard 18, the Swedish beauty brand launched the new campaign at a two-day conference held in Mumbai, attended by more than 1200 brand partners.
THE WHY? Oriflame SVP and Head of India and Indonesia, Edyta Kurek told Storyboard 18, “As part of our strategic transformation, we’re placing a strong focus on connecting with young, consumers conscious about their wellbeing. We understand the importance of wellness to today’s consumers. By aligning with these trends and values, we create a movement towards sustainable and ethical beauty wellbeing practices that resonate with the youth, offering products that enhance their wellbeing while empowering them to achieve financial freedom.”
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
