THE WHAT? The Estée Lauder Companies Inc. has completed its acquisition of DECIEM Beauty Group Inc., a Canadian-based, multi-brand company known for its innovative approach to skincare. ELC initially invested in DECIEM in 2017, became the majority owner in 2021, and has now purchased the remaining interests for an estimated US$860 million, totaling approximately US$1.7 billion over the three tranches.
THE DETAILS DECIEM, often referred to as “The Abnormal Beauty Company,” is celebrated for its commitment to ingredient transparency and agility. Its flagship brand, The Ordinary, is a top performer in the prestige skincare market. DECIEM’s vertically integrated structure and global community of skincare enthusiasts align with ELC’s strategic goals. The acquisition allows ELC to leverage DECIEM’s innovative multi-brand strategy and operational efficiencies to expand its global consumer reach.
THE WHY? This acquisition reflects ELC’s progressive investment strategy and dedication to innovation and entrepreneurship. By integrating DECIEM’s unique brands and operational capabilities, ELC aims to meet the growing consumer demand for effective, science-backed skincare solutions. The partnership is expected to drive stronger profitability and operational efficiency, while expanding DECIEM’s reach in key international markets.
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
