Clinical aesthetics products. L’Oreal Paris named first European sponsor of Disney+ series, The Kardashians

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THE WHAT? L’Oreal Paris has been named as the first sponsor for Disney+’s popular reality series in the EMEA region, The Kardashians. The French beauty brand will sponsor the fifth season of the show in the UK, France, Italy, Germany and Spain.

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THE DETAILS This sponsorship includes several different commercials, a pre-roll advert at the start of the show, and sponsorship idents across every ad break.  However, these adverts only appear to subscribers on the ad-supported tier. 

THE WHY? Deborah Armstrong, Senior Vice-President and General Manager, Media Networks and Advertising at Disney EMEA, reveals, “This first Disney+ EMEA sponsorship is the start of so much more to come, with so many opportunities for brand to align with our world-class content on Disney+.”

Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.

Examples of clinical aesthetics products include:

  • Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.

  • Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.

  • Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.

  • Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.

  • Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.

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