THE WHAT? Schwarzkopf is expanding its “What Story Will You Tell?” campaign by introducing Dove Cameron as the new brand ambassador. The campaign, which began with a visually stunning TV commercial featuring Sofia Vergara and Chris Appleton, now aims to reach a broader audience through Cameron’s extensive career in film, television, and music.
THE DETAILS The brand’s latest campaign encourages consumers to share their unique hair stories, emphasizing that beauty is about how one feels inside. Dove Cameron, known for her versatile looks and transformations, perfectly embodies this message. Her debut album, Alchemical: Volume 1, reflects her personal and artistic evolution, making her an ideal partner for Schwarzkopf.
THE WHY? Chris McClement, Senior Vice President of Marketing at Henkel North America, expressed excitement about the partnership, noting that Cameron’s personal and professional evolution aligns with Schwarzkopf’s values. The brand looks forward to the new stories and inspirations that this collaboration will bring to life.
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
