THE WHAT? NIVEA has launched the “Proud In Your Skin” campaign, in partnership with PFLAG National. This initiative celebrates diversity, advocates for equity and inclusion, and fosters meaningful connections through the power of care.
THE DETAILS Key elements of the campaign include personal narratives from LGBTQ+ individuals and allies, influencer partnerships, active engagement with the #NIVEASquad community, and a social call-to-action using #ProudInYourSkin. Additionally, a limited-edition Pride NIVEA Creme Tin will be available on Amazon and select Walgreens nationwide, with proceeds supporting PFLAG National’s mission and initiatives.
THE WHY? NIVEA’s “Proud In Your Skin” campaign strives to create a world where every individual feels safe, embraced, and honored for their authentic selves. By amplifying diverse voices and fostering a sense of community, the campaign aims to build meaningful connections and reinforce the message that no one is alone. This initiative aligns with NIVEA’s core values and commitment to care, celebrating diversity and promoting social connectivity.
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
