THE WHAT? Leading health and beauty retailer Superdrug has announced plans to open 25 new stores in 2024, marking its 60th year on the British high street. This expansion is part of a significant investment in its bricks-and-mortar retail footprint, aimed at enhancing the physical shopping experience for customers.
THE DETAILS Superdrug’s ambitious plan includes opening 25 new stores, creating over 500 jobs nationwide. The expansion will feature larger store formats in prime retail locations, such as St David’s in Cardiff, Bluewater Shopping Centre, and Westfield Stratford City. Notable developments include doubling the size of the Craigavon store in Northern Ireland to 5,800 sq. ft. and extending the Lakeside Thurrock store to 7,669 sq. ft. Additionally, the Cardiff store will upsize to 11,300 sq. ft. with new treatment services, and the Westfield Stratford City store will double to 9,892 sq. ft. Superdrug will also refit 60 existing stores and extend seven others, incorporating eco-conscious designs and energy-efficient features.
THE WHY? This investment aligns with Superdrug’s O+O (Online + Offline) strategy, aimed at delivering a seamless omnichannel shopping experience. The retailer’s strong performance, including a 9.2% increase in Christmas trading sales and a 17% revenue rise in 2022, underscores its commitment to enhancing customer engagement and supporting local communities. The expansion will enable Superdrug to offer a wider range of health and beauty products, new services, and exclusive member deals, reinforcing its position as a key player in the retail market.
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
