THE WHAT? Leading C-beauty brand, Florasis (Hua Xizi) has partnered with DFS to launch a counter in upscale Parisian department store, Samaritaine. The booth will appear in the middle of the LVMH-owned retailer’s beauty hall alongside fellow international prestige brands.
THE DETAILS According to a report published by WWD, the brand will bring its new Nomadic Glam range to Europe for the first time. The department store will host a series of masterclasses for its VIP shoppers in its members-only lounge to introduce them to the brand, its history and the Chinese culture that has inspired its products and packaging.
THE WHY? Gabby Chen, Global Expansion President, Florasis, told WWD, “This partnership is exclusive in the French market for one year. It allows us to establish a strong brand presence and exclusivity that appeals to the luxury consumer’s desire for unique and culturally rich products.”
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
