THE WHAT? Procter & Gamble has announced its plans to prominently feature its top brands during the Olympic and Paralympic Games Paris 2024. As a Worldwide Olympic and Paralympic Partner, the US FMCG giant will employ an array of Olympic-inspired brand marketing, in-store campaigns, brand-sponsored athlete partnerships and provide complimentary products and services in the Athletes’ Village.
THE DETAILS Shave care brand, Venus, for example, is launching its Power of Smooth campaign, highlighting athletes’ pre-competition routine, while Gillette is unveiling a gold razor and Head & Shoulders’ I Don’t campaign is designed to demonstrate how the brand prevents dandruff with an Olympic Games-themed twist.
THE WHY? P&G Chief Brand Officer Marc Pritchard, reveals, “Every day, P&G brands provide consumers with high performance products that they trust to meet their daily household and personal care needs for themselves and their families. That inspired us to prominently feature how those superior performing products serve athletes, families and fans so they can focus on achieving their personal best whether on the Olympic or Paralympic stage or in those everyday moments in life that matter.”
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
