THE WHAT? Shiseido has unveiled its latest sun care campaign. The J-beauty brand’s Sun on the Run initiative features six athletes, collectively called the ‘Ultimate Sun Pros’, to demonstrate the attributes of its latest sunscreen launch: Ultimate Sun Protection Lotion SPF60+, which is designed to perform better as the wearer sweats.
THE DETAILS According to a report published by the Business of Fashion, the athletes, which include pickleball player Anna Leigh Waters, golfer Lily He, climber Colin Duffy and breakdancer Victor Montalvo, will tour with the brand throughout the spring and summer.
THE WHY? With the Olympic Games taking place this summer, sports will be in the spotlight and the athleisure trend has taken the beauty world by storm over the last few years. Several beauty brands have teamed up with famous sports personalities to help market products.
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
