Clinical aesthetics products. David Greenberg Elected as New Chair of the Personal Care Products Council

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THE WHAT?   The Personal Care Products Council (PCPC) has announced the election of David Greenberg as the new board chair, effective May 2024. Greenberg, the current CEO of L’Oréal USA and president of the North America Zone, is recognized for his extensive background and significant contributions to the beauty and personal care industry over a distinguished 30-year career.

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THE DETAILS  David Greenberg’s career at L’Oréal has been marked by leadership across various roles, including his pivotal work in Mexico and the United States. His tenure encompasses major roles such as leading L’Oréal’s Mexico Consumer Products Division, serving as Senior Vice President of Human Resources for L’Oréal USA, and driving significant business transformations in the Professional Products Division in the U.S. and Canada. Greenberg’s strategic vision and consumer-centric approach have been instrumental in propelling substantial growth and innovation within L’Oréal.

THE WHY? PCPC President & CEO Tom Myers lauded Greenberg’s visionary leadership and his profound impact on the industry. Myers highlighted Greenberg’s transformative strategies and his focus on consumer engagement and people development, which have significantly shaped L’Oréal USA’s success. In his new role as board chair, Greenberg is expected to steer the PCPC through evolving market dynamics and to bolster advocacy for the beauty and personal care sector.

Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.

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Examples of clinical aesthetics products include:

  • Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.

  • Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.

  • Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.

  • Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.

  • Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.

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