THE WHAT? Kao is aiming to achieve plastic packaging net zero waste by 2040 and negative waste by 2050 for plastic containers used and discharged in its business activities. The J-beauty manufacturer will reduce plastics used in its business activities as much as possible and then recycle plastic waste generated in society.
THE DETAILS In 2023, the company ushered in a series of packaging innovations, which will see its fossil-based plastic use peak by 2030 and be phased out entirely by 2050. In 2023, for example, Kao launched Attack Zero Perfect Stick, a laundry detergent packaged in a pouch in place of a hard plastic container.
THE WHY? Kao announced its ESG strategy, the Kirei Lifestyle Plan in 2019, which outlines 19 leadership actions, one of which is zero waste. The company’s action on plastic packaging contributes to meeting that goal.
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
