THE WHAT? Coty has appointed Jared McCain, a Duke University basketball player, as the ambassador for Sally Hansen, a drugstore nail care brand. McCain, known for his athletic skills and unique fashion sense, notably his painted nails, is also entering the 2024 NBA draft.
THE DETAILS Despite facing criticism and negative feedback on social media for his style choices, McCain actively promotes his preference for painted nails on his popular TikTok account, where he has over two million followers. He emphasizes his commitment to authenticity and his intention to continue expressing himself in ways he finds appealing.
THE WHY? Coty’s collaboration with McCain reflects their strategy to engage younger and more diverse audiences by promoting individuality and self-expression. Kevin Shapiro, senior vice president at Coty, praised McCain’s vibrant self-expression and authenticity, seeing him as a model for young people to embrace their individuality fearlessly, aligning with the trend of beauty brands partnering with athletes to broaden their consumer base.
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
-
Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
-
Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
-
Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
-
Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
-
Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
