THE WHAT? Dark & Lovely has joined forces with The Sims franchise to raise awareness of the lack of diversity in the gaming industry and to create new tools for Black gamers to express themselves in virtual worlds.
THE DETAILS As part of the collaboration, the hair care brand will release a social documentary, Play in Colour, spotlighting the changemakers who are redefining the rules of the gaming industry. In addition, the L’Oreal-owned brand has partnered with DE&I advocate Danielle Ebonix Udogaranya to create new hair colors and styles for in-game characters in The Sims 4.
THE WHY? “The customization options in the video game industry are limited for Black gamers. Dark & Lovely changed the game over 50 years ago by formulating its first products for the Black community IRL. Now as characters continue to become an extension of our true selves, I am excited to partner with Dark & Lovely to immediately offer more hairstyle and color options for Black players to use in-game via my mods.
“This is just the beginning of what I hope will become a snowball effect towards games and companies taking the importance of accurate and meaningful representation to the next level. This isn’t a tick-box exercise, this is a purpose-driven impact to change the gaming experiences for generations to come!”
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
