THE WHAT? Shaftesbury Capital has announced that Elemis will open its first standalone store in London’s Covent Garden, following the success of its Cleansing Lab Pop-Up. This move underscores Covent Garden’s role as a leading destination in the UK’s beauty and wellness sector, attracting a wide array of brands.
THE DETAILS Elemis’s new store in Covent Garden will offer a comprehensive range of skincare products, demonstrating over 30 years of innovation and expertise in beauty. The store aims to deliver products that protect, restore, and renew skin health, aligning with the neighbourhood’s expanding beauty and wellness offerings.
THE WHY? The opening of Elemis’s store in Covent Garden is a testament to the area’s attractiveness to premier beauty brands and Shaftesbury Capital’s commitment to creating a diverse shopping experience. Michelle McGrath of Shaftesbury and Susan Harvey of Elemis both express their enthusiasm for the new store, highlighting its significance for the brand and the community it serves.
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
