THE WHAT? MercadoLibre plans to invest a record 23 billion reais (US$4.6 billion) in Brazil in 2024, marking a 21.1% increase from 2023. This investment aims to accelerate the company’s growth in its largest market, Brazil, after seeing an 11.5% rise in investment the previous year.
THE DETAILS The company’s revenue in Brazil constitutes over half of its total revenue, prompting increased investments following a pandemic-induced e-commerce boom. Comparatively, MercadoLibre invested 2 billion reais in Brazil in 2019, highlighting a significant escalation in investment focus over recent years
THE WHY? MercadoLibre’s investment strategy for Brazil includes major focuses on logistics, technology, its fintech unit Mercado Pago, and its advertising business Mercado Ads. The plan involves opening new distribution centers, hiring technology staff, launching new fintech products, and creating advertising tools to attract larger audiences, showcasing a broad approach to expanding its market presence.
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
