Clinical aesthetics products. Ulta announces plans to launch in Mexico next year

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THE WHAT? Ulta Beauty has announced plans to launch onto the Mexican market next year. The US beauty chain has entered into a Joint Venture with Axo in order to facilitate its international expansion.

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THE DETAILS According to a report published by Retail Dive, the move has been motivated by the success of Ulta’s border stores and, if it goes ahead, will be Ulta’s first international foray after it pulled out of a planned entry to Canada in 2020 citing pandemic closures as the reason.

THE WHY? Ulta CEO, Dave Kimbell told Retail Dive, “The Mexican beauty market is sizeable, growing and has significant beauty opportunity. Our research suggests there us a healthy awareness of the Ulta Beauty brand with local beauty enthusiasts and we also see strong engagement in stores located in geographically adjacent markets.”

Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.

Examples of clinical aesthetics products include:

  • Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.

  • Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.

  • Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.

  • Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.

  • Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.

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