THE WHAT? Vitality Brands has announced that it is set to acquire Kiwi beauty brand, Essano. The deal is expected to close by the end of March with Pencarrow Private Equity surrendering its stake in the brand– financial terms were not disclosed.
THE DETAILS According to a report published by Inside Retail, Vitality Brands will build its own workforce in New Zealand, where Essano will continue to operate its manufacturing facility.
THE WHY? Vitality Brands Co-founder and MD, Richard Meyrick, told Inside Retail, “The combination of Vitality Brands and Essano presents an exciting opportunity to further advance our international standing in the beauty sector. Essano has a strong presence and loyal customer following in the New Zealand market and the Essano brand will be an essential ingredient in our plans to expand the entire portfolio of brands across the globe as we leverage Essano’s innovation and R&D capabilities to benefit the wider Vitality Brands portfolio.”
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.
