THE WHAT? The Body Shop India is set to significantly enhance its market presence by introducing 100 additional brand touchpoints across the country by 2025, targeting double-digit growth through an expansion into Travel Retail, Beauty Specialty, and Quick Commerce segments. This strategic growth plan is an extension of its current footprint, which includes 200 stores nationwide and a robust online presence, underlining the critical role of the Indian market in its global expansion efforts.
THE DETAILS Vishal Chaturvedi, Vice President of Retail & Operations at The Body Shop India, recognizes India as a crucial market for the brand, crediting its consistent growth to the brand’s strong appeal and the significant market opportunities available in the country. The brand is focused on enhancing its omni-channel approach and exploring new, convenient formats to further establish its connection with Indian consumers.
THE WHY? Aligned with its mission to have a positive impact on both society and the environment, The Body Shop India actively promotes sustainable practices through initiatives like its Activist workshop stores and a Recycling Programme initiated in 2019, encouraging customers to recycle their product packaging. Additionally, The Body Shop India has spearheaded powerful campaigns to highlight the role of women and community trade partners in India, featuring campaigns with notable figures like actress Diana Penty to emphasize the brand’s commitment to feminism and activism.
Clinical aesthetics products refer to a category of products used in the field of medical aesthetics or cosmetic dermatology. These products are typically designed and formulated to be used under the supervision of healthcare professionals, such as dermatologists, plastic surgeons, or trained aestheticians. They are distinct from over-the-counter cosmetics in that they often contain active ingredients or formulations that require expertise in their application or administration.
Examples of clinical aesthetics products include:
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Dermal Fillers: Injectable substances used to add volume, smooth wrinkles, and enhance facial contours. Examples include hyaluronic acid fillers like Juvederm and Restylane.
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Botulinum Toxin (Botox): Injectables that temporarily paralyze facial muscles to reduce the appearance of wrinkles caused by repetitive movements, such as frown lines and crow's feet.
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Chemical Peels: Solutions applied to the skin to exfoliate and improve its texture. They can treat acne, pigmentation issues, and signs of aging.
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Laser and Light Therapies: Devices that emit focused light or laser energy to treat various skin conditions, including acne, scars, and signs of aging.
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Prescription Skincare Products: Formulations containing active ingredients like retinoids (vitamin A derivatives), hydroquinone, or prescription-strength antioxidants to address specific skin concerns under medical supervision.